Connect: How to Use Data and Experience Marketing to Create Lifetime Customers Hardcover – September 15, 2014

Excellent basis for understanding the place of your company in the digital experience world.

The publication could be better grounded, i.e. better demonstrating research conducted before making assertions.

Connect. A book written for all those who want to understand what is happening in a world driven by customer experience. But also for all the marketeers that are picking up their new mandate and want to shape a marketing organisation that is contributing to digital top and bottom line revenue growth. Connect is a well balanced book that focusses on technology, processes and people. That makes it a roadmap for transformation. Not only in marketing, but for your whole business. Buy it, read it, use the tools, the website that comes with the book, and apply it.

Business owners and marketers alike need to understand data and the customer journey to remain competitive in today's market. This book shows you how to remain relevant by using the data to make better marketing decisions. The digital footprint that our customer leave give us wonderful information to correct pathways and make our exchanges with customers more purposeful and relevant. This is an important resource and documents how to use data to create a customer journey that frankly our customers expect.

Connect does a great job of walking through the necessary steps in developing a top digital customer experience. Lars and team illustrate that there is a methodology to the process and not always a linear progression. If you are looking to develop a good foundation on online customer experience and how these experiences can translate into measurable marketing performance improvement, I'd recommend you grab this resource.