Authentic Beauty Concept Replenish Cleanser | Shampoo | Damaged Hair | Nourishes & Strengthens Hair | Vegan & Cruelty-free | Sulfate-free

The SMELL is incredible. It’s a thinner formula, which I find easier to use with my thick hair. It foams up pretty easily and leaves my hair smooth, shiny and residue-free. I’ll continue paying a little more for this excellent product!

I love this shampoo. It leaves my hair feeling so soft and shiny!

Great product. It really does what it says it will do. The great smell is a bonus. Love this shampoo - will buy again.

My hair stylist recommended this shampoo and I love it. It cleans well and smells wonderful.

Lovely product; good ingredients and nice smell. Just wish it weren't so expensive.

I have very lightweight/fine hair so many products somehow leave it both dry and overly heavy with oil. This shampoo made an immediate difference to the quality of my hair. I love the fluffyness and shine it gives me. I would definitely recommend giving it a try

I am IN LOVE with their products!!! I love the shampoo, conditioner, hair mask & hair primer!! Shampoo lathers so good, the conditioner is thick & doesn't take much at all to use & I have long hair, the hair mask same thing as conditioner & makes my hair feel super super silky & soft for next couples days.

I have normal to oily hair (more oily at the roots after a few days of not washing). Otherwise, I have limp, lifelessly flat, thin, fine, naturally red hair. I don’t usually color or heat style my hair (often). It isn’t what I would considered weak or damaged. I don’t suffer from psoriasis or dandruff. Still, there were three versions of this shampoo available to me and I wanted to give them all a try to see what would work for me. It comes in a very sturdy 33.8oz plastic yellow branded bottle for $65. Might seem expensive, but when you consider the formula and the sheer size and how long it will last, it is a pretty good deal. I wish these larger bottles came with pop tops to dispense. Instead, you have to awkwardly unscrew and pour the shampoo into your hand. I’m waiting for the day I drop the bottle in the shower because it is pretty cumbersome. The shampoo has a light earthy maple scent (natural to the product), but isn’t overpowering or unpleasant. The shampoo itself, is a medium weight, slightly golden, pearlescent shampoo. Not a lotion, gel, or cream texture. Not sure what you call it. It is shampoo texture. There, that cleared that up. I think you know what I mean. Not thick like conditioner but not runny or watery or heavy. Not a gel but gel-like I guess.Per the product and branding:“Authentic Beauty Concept's Replenish Cleanser is a nourishing, pleasant cleanser that strengthens damaged hair. Performance driven vegan formulas free from micro plastics, mineral oil, parabens, SLS/SLES sulfates & silicones. Registered with the Vegan Society. Cruelty-free. Gluten-free.Brand StoryAuthentic Beauty Concept is premium hair care brand with performance driven vegan formulas. We believe what we leave out is just as important as what we put in. Free from micro plastics, mineral oil, parabens ​& silicones.”Still, the shampoo manages to provide a thorough clean, suds well, and doesn’t strip the hair. I prefer Authentic Beauty’s blue bottle (hydration). This one, for damaged hair, seems to be more than I need (in terms of replenishing) and ends up weighing my hair down a little. If you have thin, fine damaged hair, it may be suitable for you. Likely ideal for those with thicker, dry hair. Still, it is a lovely shampoo and I will continue to use it until I finish it.