The Negotiation Book: Your Definitive Guide to Successful Negotiating Paperback – January 1, 2015

The review on “The Negotiation Book: Your Definitive Guide to Successful Negotiating” by Steve Gates.The book purpose: to provide you with the best manual has been ever written for gaining more value during every negotiation you involve in.The main idea: negotiating agreements is not about competing or winning, it is about securing the best value, and first challenge is you, your self-motivation for change and being “inside” the other’s party head; to achieve it you have to (1) work with your mindset to develop self-awareness and being proactive (say hello Steven Covey again:-), get used to feel comfortable being in uncomfortable situation (e.g. starting with challenging position for another party), be ready to change the way you think about negotiations and yourself; and also you need (2) to sharp your skills such as planning, getting information, trading-off variables, handling with tactics.Credentials: the book contains complete description of negotiation’s strategies, the wonderful preparation tool, much better in comparison with tools from Gavin Kennedy and William Ury (Harvard negotiation program), the exhaustive tactic’s guide with a power and relationship analysis. The book’s author is a founder of the GAP partnership, specialising exclusively in negotiation and working over 500 blue chip organisations around the world. According my opinion, the GAP delivers the best negotiation training course in Russia.The application area: must have been read book for everyone who is involved in professional negotiations of agreements (executives, procurement/legal teams, sales etc.)

While there are some interesting and viable techniques/tips contained in this book. Experience as taught me negotiation is an emotional experience. The final outcome will be based on who blinks first and how realistic the offering. There is no definitive book on this subject and never will be. It can be used as a springboard to one's own creativity in business dealings. Creativity, knowledge, experience, and research are foundations to any business negotiation. As a business consultant, I purchased this book out of curiosity to compare with what my company currently does. Believe don't think that after reading this book you will be the guru of business negotiating.

English is my second language. I work in logístics. The negotiation book was very friendly to read and usefull for my work. I recommend as a good book for foreign readers.

Great insight and examples of the skill of negotiating

Fantastic read ~ A grown up version of "Getting to Yes" for the new commercial negotiator. Applicable in most any business structure and appropriate for both the experienced and inexperienced.

A succinct and powerful guide to negotiate more effectively. A must read for anyone in business

An amazing read for anybody in the business world.

Extremely helpful for anyone that negotiates professionally.