Buy Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Sutherland, Rory online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Buy the book, short Panworld Global! - Thought provoking book. If you read behavioral finance books the basic concept that economic models are predicated on a flawed assumption of consumer rationality will be not be new, however the author brings a different perspective given background in advertising. 3 star rating purely a reflection on the seller Panworld Global. Expense relative to other sellers is frustrating but the bigger problem is books often turn up damaged. Try and buy elsewhere. Review: Rory Sutherland is a marketing genius, who is working in marketing over thirty years, has a deep understanding of human behaviour, psychology behind, but also has a sense of humour and understanding economics, and is able to put different information together, "Connect the dots". This book is clever, authentic, surprisingly good and useful, definitely NOT BORING. I can recommend this book.
E**D
Buy the book, short Panworld Global!
Thought provoking book. If you read behavioral finance books the basic concept that economic models are predicated on a flawed assumption of consumer rationality will be not be new, however the author brings a different perspective given background in advertising. 3 star rating purely a reflection on the seller Panworld Global. Expense relative to other sellers is frustrating but the bigger problem is books often turn up damaged. Try and buy elsewhere.
M**A
Rory Sutherland is a marketing genius, who is working in marketing over thirty years, has a deep understanding of human behaviour, psychology behind, but also has a sense of humour and understanding economics, and is able to put different information together, "Connect the dots". This book is clever, authentic, surprisingly good and useful, definitely NOT BORING. I can recommend this book.
L**S
Surprisingly funny and adds a lot of new and interesting information.
L**A
Got the book after watching Rory's videos on YouTube. Amazing book. Wish I read it when I was younger. Good ideas and advice for dealing with the real world...especially in a business scenario. Makes you think twice when you think you're right or you go with commonly held beliefs.
C**Y
Enjoyed hugely
T**O
Molto interessante
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