16HR Camo Concealer, Full-Coverage, Highly-Pigmented Face Concealer With A Matte Finish, Crease-proof, Vegan & Cruelty-Free, Deep Caramel

The e.l.f. 16HR Camo Concealer is one of those rare drugstore finds that really delivers: it’s richly pigmented, provides full coverage, and stays put for hours without creasing or fading. It blends easily, dries to a matte finish, and does a great job hiding dark circles, blemishes, or redness — making skin look smooth and even. The formula feels lightweight yet effective, so you don’t get that heavy “cake‑face” feeling. Whether you use it under eyes, for spot concealing, or even to highlight/contour, it performs consistently day after day. Undoubtedly a 5‑star pick for its balance of quality, performance, and affordability.

Great full coverage for under eyes, pimples, dark spots, etc. I found that a tiny bit of this concealer goes a long way. It’s a great value for the price. The consistency is very smooth and gives me a natural look.

I like this concealer the shade was just a little too late for me. The coverage is good and it’s very creamy.

I’m not a big makeup girl, so when I do reach for makeup, I need it to be simple, quick, and effective—and this concealer checks all those boxes. This is the one I always reach for when I need a little help. It’s easy to apply, blends well, and gives great coverage without feeling heavy or complicated. A little goes a long way, which I appreciate, and it covers what I need without settling into creases. The matte finish looks clean and natural, and it lasts throughout the day without me needing to constantly check it. For someone who doesn’t wear makeup often but still wants a reliable product when needed, this concealer is a solid choice and absolutely worth it.

This is the best drugstore concealer (in my opinion). It stays put and gives full coverage.

The quality is good and give a natural look full coverage and very effective it’s just I has order the wrong shade it’s a little too green for me personally but this quality of it is good

I bought this to replace my revolution concealer - and I was skeptical. I have loved my Revolution concealer for years, and then all of a sudden it was discontinued. This is BETTER! You use so little and get full coverage. I have acne and dark circles that you cannot see because of this product. I have already repurchased.

I absolutely love this concealer! 👏 The full-coverage formula literally hides dark circles, blemishes, and uneven tones without feeling heavy. It blends smoothly — a little goes a long way — and it lasts all day without creasing under my eyes. The Deep Chestnut shade was a perfect match for my deeper complexion and gives such a natural-looking finish. For the price (so affordable!), it’s honestly one of the best drugstore concealers I’ve used — worth every penny!