Advertising Concept Book Paperback – July 1, 2012

This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there.

This will be a great addition to my advertising collection. Thanks!

This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.

I bought this as required reading for one of my courses at USC MCM program. After 8+ years in the business( account planning, account management) , this book helps summarize many experiences and gives fresh perspectives on our work and how we do it.

very good book about advertising.Gave me a lot of idea's.

Love the drawings and examples and the writer is really engaging. Am learning a lot about advertising.

too long to deliver; nice book; well packed; I recommend the book but with a faster method of deliver, because it took more than a month to get it.

Great book to learn from. Used it for personal studies and put me ahead of advertising classes for school.