

💄 Elevate your everyday lip game with hydrating, buildable color that keeps you effortlessly chic.
Julep It's Balm is a vegan tinted lip balm featuring a hydrating Vitamin E core and antioxidant-rich oils. Its rich, creamy formula offers buildable, long-lasting color with a natural semi-gloss finish, designed to keep lips moisturized and smooth without settling into lines. Perfect for professionals seeking a polished yet effortless look.



















| ASIN | B01FSJV3XK |
| Best Sellers Rank | #4,617 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #108 in Lip Balms & Moisturizers |
| Customer Reviews | 4.2 4.2 out of 5 stars (14,774) |
| Is Discontinued By Manufacturer | No |
| Item model number | INV-000288-N1 |
| Manufacturer | Julep |
| Product Dimensions | 6 x 1.15 x 0.9 inches; 0.48 ounces |
| UPC | 814502022749 |
D**G
A very pigmented balm.
Black cherry is quite dark and bold. I like it. You don’t need much to get a darker look that’s more of a balm than a typical lipstick. If you’re looking for a bold colored balm I’d say go for it! The formula is creamy and feels nice. Doesn’t last as long as typical lipsticks but most that are labeled as moisturizing or as a balm typically don’t last a long time so that was expected. It doesn’t wear down in a patchy or strange way or settle in lip lines. I like to apply it with one of those soft silicone lipstick/balm applicators. It seems to go on smoother and better than straight from the tube/stick. I just rub the silicone applicator over the balm and apply that way (repeating until I get the desired color and feel). If you use too much it will smear. Less is more in this case, I think.
K**S
Lovely Color And Texture! Purchased solely because of reviews!
I ordered Dusty Orchid Shimmer on a whim. I don’t usually spend $14.95 on lip color at this point in my life(I used to buy top of the line make up from department stores). I have to say this is a nice product! It’s worth the money because the color is great and flattering, it’s not sticky nor Does it disappear Immediately after you put it on. The color is buildable, but then it comes off more easily. It’s moisturizing and the color lasts if you don’t go crazy with it. There are several colors I’d love to try. But I think I’ll try this one out for longer than a couple of days before I invest in more. But if you feel like treating yourself to a nice moisturizing lip color, I say go for it with this product! I do use a lip liner with it, as with other, sheer Or moisturizing lip products because I’m 56 and my lip outline can use a little boost to keep it neat and keep the color in place. I used a neutral Sephora lip balm with it and it was fine. The color blended and didn’t look weird. It looked natural but finished in attractive way! I don’t like to include photos with my reviews, but if I was going to, this would be a product that I would take a selfie with (If I took selfies regularly and not just to make sure look OK and then delete the photo). I looked too much like my mom and my dad in selfies for my own comfort, even though I’m MUCH thinner than either of them! Too thin to feel comfortable with random photos of myself. Blah, blah, blah! My point here is that it’s a great product so far and if you want a nice product without going overboard, I highly recommend this. Even without trying it on, and only a photo of the color and some reviews to go on I took a chance and it really was worth it! Normally, I buy Burt’s Bees colored lip balm, but this lip color lasts longer. It doesn’t have the nice minty taste- In fact, it has no discernible taste at all, which I find unusual. No fragrance like Chanel products. No taste like Burt’s Bees etc. Just moisturizing color that stays in place, especially if you use Lip liner because you’re getting a little bit older or you just appreciate a very neat lip outline! 👄 Thanks for taking the time to read this review and I hope it helps! I find reviews very helpful so I tried to leave them whenever I’m impressed or terribly disappointed. This one is because I’m impressed!
A**E
Beautiful shade
I love this lip color & the texture. It goes on smoothly & seems to enhance my natural lip color. Also, it’s moisturizing! I would have given it 5 stars but I find myself having to reapply it after an hour or so.
S**N
Pretty, Moisturizing, but Not a Must-Have for Me
I really wanted to love this lip balm because I’m already a fan of the brand, and the Brown Sugar shade is truly pretty — the pigment is nice, it goes on smoothly, and it has that subtle shimmer that makes your lips look a little more awake than you feel. The texture is great: soft, moisturizing, and easy to swipe on without thinking. It definitely gives a nice sheen, and I can see why some people feel like it lasts awhile. But for me? It was just okay. Not bad, not amazing — just fine. Some days the color stayed put, other days it vanished faster than my patience when someone says “quick meeting.” For the price, I guess I just expected a little more staying power or hydration magic. There are other tinted balms out there that do more for the same (or less) cost. I don’t regret trying it, and it is pretty… but I probably wouldn’t buy it again.
C**S
Excellent product
This is my preferred brand for lip color/ lipstick or tinted balm. As always the product meets expectations. This type in particular is great for layering, wearing solo, or accompanied by most colors of lip liner. It has a slightly mat finish after a few hours of wear therefore also pairs well with a subtle lip-gloss or lip oil.
D**Y
Really Great Lipstick
These are the best lipsticks and I love the colors! They go on easy and feel great -- not thick and clotty -- they do not "run" They are all I use now. The coverage is not too heavy and not too sheer, and it is "buildable" if more color is wanted.
M**A
NO color difference in Black Cherry/Vamped Up
To be clear- I LOVE this lipstick/gloss/balm. It really is quite a bit more lipstick than it is balm, so be aware that it carries a lot of color on the first swipe. Building it really pushes the color deep in to your lips, and it lasts a long time, and the balm part makes it smooth as silk. It's the colors that you have to watch out for. I chose the Vamped Up first. I'm a brunette with very light skin. It is very dark, rich, and purple/pink. Later I saw a new color- Black Cherry. It looked slightly more reddish. Less pink, anyway. When I got it and put it on, I thought oh, I must have grabbed the Vamped Up again by mistake. Nope! To check, I swiped both on my arm, the way the ad shows how the colors will look different. I laughed to see that they were exact! It's fine, because it's a very flattering color, but don't expect red tones. Also, I'm not sure why some reviewers complain about the packaging. You have to push the top back on until you hear a CLICK. That's when it's on! Nothing is falling off in your purse/bag, as long as you clicked it. There is no scent to the product, as far as I can tell. No flavor either. I've been using it for a few months, and I find my lips are as moisturized as if I'd been using Burt's Bees, so I really like this product and will be buying again.
C**A
Penso sia diventato ufficialmente il mio lip balm preferito, colora e ammorbidisce le labbra in modo del tutto naturale! Sicuramente comprerò in altre colorazioni.
H**R
I love, love, love this lip balm! I’m a mature woman. My old lipsticks which I loved in my prime are just not cutting it anymore.. My lips feel dry a lot these days (plus my skin) so I have has to replace a lot of old make up/ skin care. I can feel the hydration of this immediately when applying it. I picked the perfect colour very similar to what I used to wear. No tightness , dryness anymore.. A good find!
J**M
It glides smoothly.The color needs to be built .medium staying power.Not many color choices.
I**A
... direi buon prodotto, anche se il colore è un po' diverso. Non ho avuto nessuna allergia post uso.
Z**S
Bought this following a magazine recommendation. It’s nice and soft with good colour which lasts. Only reason for 4 not 5 stars is that it’s slightly darker than it looks in photo and I wanted a very pale colour.
Trustpilot
3 weeks ago
1 week ago