ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)

I have no idea how or why this happened to my hair, but this might be the blackest darkest black I have ever tried! I started off with FIRE RED hair, I dyed a dark brown permanent box dye over it which left it to be a dark wine red as in picture 1. I dyed it several times and couldn’t get the red out! I finally decided to embrace the goth in me and just dye it black.As you can see my hair is very damaged from past procedures it has endured. So I needed a good, a green/blue black semi-permanent hair dye. And after going through hours and hours of reviews on Amazon, I found that this black dye had green and blue undertones.BEWARE it stains.My big head couldn’t wait 10 more days to return home to dye my hair, cause i was sick of the red! And that resulted in me trying to dye my hair at the house of a friends I was staying with at that time. Now, my friends bathroom is WHITE. Everything from the towels, to the tiles, the walls and the counter tops is WHITE. I thought i was about to drop $100K to fix the whole bathroom after my dye project. To get it out of the toilet seat, marble countertops, wood cupboards and floor tiles and bath-tub I followed these steps, first dry wipe with toilet paper, spray bleach, let it sit, dry wipe, rubbing alcohol + cetaphil face wash (i thought the mix of the acidic and basic elements would help?), let it sit and then wipe with baby wipe. And for some reason the rubbing alcohol really helped with getting the stains out!Pic 2, after dye in the sunshine. Pic 3 is after 3rd wash, in the sun, still no red. Pic 4 wash 4. Pic 5 wash 5. It didn’t fade! Idk why, because each time I wash it, the water still comes out DARK. I also stain my hand or forehead in my sleep from sweat. But it comes out. The bathroom is fine, though when my hair shed, it would leave a green/blue mark if it was wet so I had to be careful to wipe it asap. My hair is still BLACK BLACK, I am amazed. I left the dye in my hair for an hour, I always wash with semi-warm water. I’ve been using the sandwich method while washing, conditioner - shampoo - conditioner. Maybe that helped it not fade? And sulphate free shampoo too! I didn’t wash my hair for 2-3 days after I dyed it for the first time to ensure it stuck in my hair follicles.THIS IS THE BEST BLACK DYE, NO RED SHINE, PURE BLACK.

My family are avid hair color changers. We have tried many other brands and we're always disappointed. It either faded fast, ruined our towels and pillows, or wasn't vibrant up on application. This checks all the boxes. We return to this brand every time we are in the mood to go a different color. I get compliments every single time I leave my house when I am utilizing this purple AF.

I have many colors of artic fox. The sunset orange I bought here was a little too red but still did the job for me daughter's sunset effect but I've bought purple AF and aquamarine for my inlet daughter and now I'm using them myself. The green is from manic panic Venus envy because artic fox phantom green didn't do the job for me... but currently I have purple AF, aquamarine, manic panic Venus green and it's hard to tell but in my hair I put I teeny but if virgin pink but it mixed with the aquamarine to give this pink dominate purple hue which is exactly what I was going for so I added an extra layer color depth to my hair. I'm good about helping my kids achieve unique qualities. I'm second child loved doing the 4 different shades in her color scheme. Usually blue, dark blue, purple, and she's went from red to green. OMG! The turn it in her hair. My youngest daughter had a rainbow in her hair now it's a sunset. These colors are amazing! To say the least...I decided I liked the green even though it's not my top 3 but blue and purple are. I don't like pink but I was going for a galaxy plan. I thought a teeny weeny pink would work. It mixed with the blue on top but it still is a nice shade of purple that ads more depth to the hair color. I'm happy with the torn out every time for all 3 of us. It lasts a good while in our hair too. So long as we use the cold water method lol.

Love this color! Finally a cool-toned dark blue that won't fade green! I've been mixing a similar color myself but it took like 4 different shades. I still added about 3 drops of Transylvania and a decent squirt of Purple AF to make it a bit darker and more of an electric indigo shade, as I needed to cover my double-process bleached and toned overgrown roots, the faded patchy blurple from my previous mix, and some weird lavender spots on my ends where the toner from my last bleaching sessions took a little too strongly. It covered everything perfectly except for a mini band where I didn't want to overlap where I'd previously bleached toward the front of my head, as I'm a natural level 2 with super healthy compact cuticles and it requires multiple lifts just to get to a level 7/8. I waited 2 days after bleaching (and deep conditioning) to wash my hair and let it air dry before coloring and as usual with Arctic Fox my hair feels healthy and back to normal.I like the tube format but wish it came with a key to avoid product waste as the metal is thicker than even some of my medication tubes and won't flatten and push the product toward the opening on a countertop edge like some other metal tubes do. Sorceress and the other colors I've seen in the new packaging is a bit thinner in consistency than OG colors in the plastic bottles but I personally like the thinner formula as I have very thick hair and it helps make sure I can fully saturate every strand. I only hope at this point that the change to make it thinner doesn't alter the strength of the color and make it fade faster or stain my tub and towels. I wish they'd gone with a full 6oz tube, especially for the price, as opposed to 5.6oz, as I need 4oz to cover my short thick blunt bob (with full undercut - I have a ton of hair) and still need leftovers to add to conditioner. I also have some concerns about the colors possibly changing over time inside the metal tubes, especially once opened.The one downside of Sorceress is that the grey hairs I have in my undercut - which are actually white and I love them and can't wait till I'm 100% white - don't take the color but stand out even MORE and look even whiter/brighter against my near-black hair. This also means my colored conditioner (I do at least 50%-66% dye mixed into the conditioner or else it won't stick and looks pastel, especially if applying to damp hair) which might tint my roots a teeny bit when they grow in - I dunno if it will show up on level 2 hair at all but I doubt it. However it DOES mean it will brighten my white/grey roots so they're even more noticeable.I think that Sorceress would make a great toner if diluted for those of us with very dark hair lifting to a 7/8 to neutralize the yellow-orange tones whereas most traditional toners are either temporary like shampoos/conditioners or require hair to be a level 10 to work properly.