John Frieda Go Blonder Lightening Conditioner, Gradually Lightens Blonde Color, For Natural or Color-Treated Hair, Formulated with Citrus and Chamomile, Paraben Free, 16 Oz

This is my favorite shampoo. I have used it for years and it keeps my blonde hair bright and shiny. It also makes my hair soft and manageable. It has gotten pretty expensive to buy at the store but I found this bottle to be at a reasonable price.

This conditioner gives my health hair, such a healthy shine and lovely highlight color. I’ve been using it for years.

Why did you pick this product vs others?: I like this product very much, it smells good, the moister level is great. Leaving my hair soft but not heavy. It also helps give my hair a beautiful shine.

I have used John Freida's shampoo and conditioners for years and don't plan on changing!! I love the way it smells and makes my hair so soft and shiny!

If you have naturally blonde hair that has become a bit brassy, this product is great with restoring shine, health and natural blonde tones. Not to mention it smells amazing. This is one of my splurge, self care items. Worth the money. I get compliments when I use it. Highly recommended!

I had been using the lightning spray from the same brand, but noticed it was making my hair a bit dry. This slightly lightens, while keeping your hair moisturized. It also rates very well on the Yuka app.

I have been looking for a lightening shampoo and conditioner for my medium-blonde color hair thats gentle enough to be used daily. My goal was to achieve subtle lightening for a natural-sun kissed highlight effect. Although it took (over a month) of regular to see visible results, it does work. I would not recommend for anybody with naturally (dark hair tho)…It can cause brassy/orange hue. I would recommend for anybody looking to achieve subtle, “gradual-lightening” over time. (Also worth noting)….. As a daily conditioner, the consistency- texture, and smell of this product is wonderful! The fresh scent has a floral/citrus hue. The texture is soft & silky that hydrates and absorbs quickly into hair. For my long-fine textured hair, it has worked very well for conditioning and detangling. The effects left my hair soft, shiny & and easy to manage…w/out leaving a greasy residue or weighing my hair down.

I discovered this product during Covid when I was unable to get my usual highlighting and color at the salon. I am a natural blonde yet have quite a bit of mousy and gray coloring these days. I was very surprised to find that this product restored most of my blonde and covered up a lot of my gray strands It is a much more affordable option to having my hair colored at the salon.