The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business Paperback – April 20, 2017

Very well organized book on pricing strategies. The author does a great job of explaining the pricing concepts, breaking the concepts down into objective and easy to grasp framework. Good relevant examples. Overall very well written book and great reference and framework to understand and deploy pricing for profitable growth.

Do you own a business? This book is a must read. Rafi challenges every thought you have ever had on pricing. His complete goal is to make you the most money by changing your pricing metrics. Although at times it was a little repetitive, the book will make you think. Why do you price this way and not that way? Why not charge more? Why not charge less? What about bundling? What about value customers? He uses example after example to challenge your thoughts on profit. Rafi not only challenges you to considering raising prices, but he also challenges you to lower your prices. His goal is for you to gain the most customers and make the most money, from “value” customers to customers that really value your product/service.Although I have a obscure business and a lot of this isn’t directly applied to my entertainment business, it still transfers over. I will make more money this year because of this book, and would recommend it to any small business or large business owner.

El ojo del comprador determina el valor, perotambién la forma y el relato utilizado para vender influye en la percepción de valor.El precio no es una constante es un rango en el cuál tenemos oportunidad de alcanzar mejores resultados!

Rare to find a business book that actually teaches something valuable. Anyone who owns a business should read this .

The Art of Pricing is an absolute must read for anyone who is seeking to learn how to price their goods or services in a manner that isboth competitive and profitable. I believe Rafi is the foremost expert on pricing of our age, and I have used this book as a referencepoint for my company's pricing philosophy since it was published. I have given copies out to every CEO I know!Bryan MengHunt Brothers Pizza

Great!