








💇♀️ Refresh Your Look, Not Your Schedule!
Color Charm Wella Demi-Permanent 10A Lightest Ash Blonde delivers a vibrant, glossy demi-permanent hair color enriched with shea butter. This ammonia-free formula offers gentle, fade-resistant color lasting up to 24 washes, suitable for all hair textures. With a quick 20-minute cure time and a clean ingredient profile, it’s the perfect choice for professionals seeking healthy, radiant hair without harsh chemicals.






| ASIN | B0B3KD4FGX |
| ASIN | B0B3KD4FGX |
| Best Sellers Rank | #33,513 in Beauty ( See Top 100 in Beauty ) #477 in Permanent Hair Color |
| Brand Name | COLORCHARM |
| Color | Blonde |
| Container Type | Tube |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,546) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,546) |
| Date First Available | 15 June 2022 |
| Department | Unisex |
| Full Cure Time | 20 Minutes |
| Global Trade Identification Number | 04064666051383 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Type Name | Wella ColorCharm Demi-Permanent Hair Color |
| Item Weight | 2 Ounces |
| Item model number | 000000099350110800 |
| Manufacturer | Wella Professionals |
| Manufacturer | Wella Professionals |
| Material Features | With Shea Butter |
| Material Type Free | Ammonia Free |
| Number of Items | 36 |
| Package Dimensions | 15.6 x 3.9 x 3 cm; 56.7 g |
| Product Benefits | Provides hair gloss with demi-permanent color, ammonia-free, and fade-resistant results. |
| Unit Count | 57 Grams |
P**R
I have used this hair color for years. I guess Wella changed up their demi-perm color, so mind disappeared. I was delighted ti find it on Amazon’
S**Y
it’s niceeee very niceeeee i had many colours of hair that i tried using semi perm black (didn’t work well) this covered it into pure black HOWEVERRRRRR I will say after a few washes it does come off a bit blue (my hair was dyed blue/green idk if that makes a difference) it’s very subtle like can tell it was dyed black tho I have black hair normally (brown in the sun) so it’s an obvious change for me
L**M
Easy to use and non damaging but buy at least 3-4 shades lighter than your intended color as they come out much darker.
J**A
La caja y el tubo vienen maltratados.
L**S
I was expecting a purplish brown but I could tell as soon as I mixed it that it would be red. I’ve used the light red colour in the past and it was great, it showed up very brightly on my greys, giving me highlights that lasted a really long time (3+ months). This one came out a dark red and isn’t showing up that much on my greys; it looks like it’ll wash out a lot sooner but we’ll see.
Trustpilot
4 days ago
1 week ago