Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Volume 4) (Rockport Universal, 4)

Amazing insights, lessons and topics. Great reference for UX designers of all levels. I learn something new every time I open this book.

Very informative and interesting.

So happy to have this book! Perfect quality and price is extremely good!

What an outstanding book - simply a must on any digital software professionals table. A MUST. Together with Universal Principles of Design - very much recommend it. Annoyed that in a rush to buy it, I over paid by the price of 5 kindle books.

It's a very nice book. I would be suggesting to refine the printed edition, since it is too big, and half of the pages are just images, which is a big waste of resources & materials.It is well written and can be read in a few days.

I liked very much because here a lot of insights for me, that I had in my head, but I can’t explain it.

Excelente libro

I started this book with the assumption that "UX" was simply a trendy variant of "UI" (the ancient term I am familiar with), but I soon found out I was mistaken. People who say they are doing "UI" and those doing "UX" coexist and even work side-by-side on the same projects, but have functionally different jobs: This model helped me to understand the difference --You are given a car, and the car has controls, levers, buttons, pedals and gauges--maybe even a steering wheel. That's your UI. How you manipulate the controls determines what you see, hear and feel as you drive, which depends in turn on everything on the other side the the controls: the actual car, the roads, and the people, places and scenery you will find along the roads. That's your UX. It's the difference between design of the instrument and what you can do with that instrument, between the keyboard of the Steinway and the experience of playing Rachmaninov Etudes on that keyboard. If only!The plan of this book is revealed in the subtitle: "100 Timeless Strategies to Create Positive Interactions between People and Technology", which translates into "100 short essays on UX design, with illustrations". It's not an information juggernaut but a coffee table smorgasbord which you can sample as often as you like and to the extent of your appetite--a design choice, given the subject matter, that was surely mindful.One hundred is a round number (in decimal notation) but it's not what I'd call a small integer, so it seems inevitable some essays will be stronger than others. Take section 67, for example, on information architecture. It's a compact tour which strolls past huge edifices so quickly that we barely have time to crane our necks, yet simultaneously makes a point within itself that does not require further reading. Section 33, on the other hand, tells us in effect that distractions are distracting yet sometimes necessary, which seems perfunctory. Or so I thought on first reading, but there is a multiplicity of directions for further study in this section also, as there is also a science of distraction.Generalizing from these two datums to one hundred -- and heck, why not? -- it appears each section provides a compact insight to take away immediately while dropping hints of more to come, and that you can enter this network at multiple points (another favored design principle) and explore as you like, more like a computer game--in whose design the author is also experienced--than a linear course of study. The information architecture of this book is a model for an accessible overview of any large and complex field, as the book cannot avoid evaluation by the very standards that it promotes. I'd like to see similar treatments of other areas (hint: AI).I could find some room to cavil -- there are editing errors and the physical design of the hardcover binding may not live up to the ideational design of the content -- but these do not seriously downgrade the utility of the whole. I will never design a website and I am only peripherally connected with computers, yet the strategies explored here can be used with many of the other interfaces which humans intentionally and unintentionally create for each other.From an appropriate perspective, everything is a user experience