• Stain Removing, Sensitive, Enamel-Safe, Whitening.

Colgate Sensitive Whitening toothpaste provides 24/7 sensitivity protection with twice-daily brushing. This sensitive teeth toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste). Plus Colgate Sensitive Whitening toothpaste helps repair weakened enamel, protect teeth from cavities and provides the freshness you trust from Colgate. At Colgate, we make products that promote y smiles. Not only because having a y smile is important to your overall , but because when you have a y smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a ier planet and working every day to create y smiles for all. We’ve pioneered bold initiatives around the world that give people access to oral care information and resources so they can put their best smiles forward. * Colgate Sensitive Whitening Toothpaste provides clinically proven sensitivity and removes surface stains * This sensitive teeth toothpaste provides 24/7 sensitivity protection (with twice-daily brushing) * Colgate teeth whitening sensitive toothpaste builds protection against future sensitivity (with continued use and twice-daily brushing) * Freshens breath with a refreshing Mint gel formula * Colgate sensitive teeth whitening toothpaste helps restore your teeth's natural whiteness (with regular brushing vs non whitening toothpaste) * This Colgate toothpaste for sensitive teeth builds increasing protection against painful sensitivity of the teeth to cold, heat, s, and sweets * This sensitivity toothpaste contains potassium nitrate, a key antisensitivity ingredient that reduces hypersensitivity * For good hygiene, brush your teeth twice a day using this Colgate Sensitive Whitening Toothpaste