

✨ Unlock the secret to crease-proof, vibrant eyes that command attention all day long!
Urban Decay Eyeshadow Primer Potion is a cult-favorite, vegan, and cruelty-free cream primer that creates a smooth, crease-resistant base for eyeshadow and eyeliner. Its advanced polymer technology ensures long-lasting wear and intensifies all types of eyeshadow finishes. Suitable for all skin tones and types, it comes in four finishes including an anti-aging option, making it the ultimate essential for flawless, vibrant eye makeup that stays fresh from morning meetings to after-hours events.
































| ASIN | B075FH136K |
| Best Sellers Rank | #12,257 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.4 out of 5 stars 4,598 Reviews |
| Finish Types | crease-proof |
| Global Trade Identification Number | 03605970936099 |
| Item Dimensions | 0.79 x 0.79 x 4.33 inches |
| Item Form | Cream |
| Item Volume | 10 Milliliters |
| Item Weight | 0.02 Kilograms |
| Manufacturer | Urban Decay |
| Material Type Free | Cruelty-free,Paraben-free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. Product Benefits With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |
B**T
Yes you need a primer and this is "THE" cult fav.
It's a cult favorite. Not much to say other than if you want a quality eyeshadow primer this is "THE" one. Why do you need one? Well, eye looks these days can be soft and natural all the way too drag queen extreme! Having a primer gives a base that the pigment can grab onto. It also acts as a barrier between the pigment and your skin. For instance, red and bright pink eyeshadow are known for staining the thin delicate skin of the eyelids. While no primer can guarantee no straining, it can, in fact reduce staining considerably. So no matter if your makeup is made grab the attention as art, or as beauty, a primer will keep your shadows from creases, smears, and running. Keeping your look fresh all day.
A**R
THE solution for hooded eyes
I have very hooded eyelids that are incredibly prone to creasing. This is the only eye primer that works for me. A little bit goes a long way and it dries quickly with very little wet or sticky sensation. Eyeshadow sticks decently well to it, and it stays in place for hours. My only complaint is that it is very pricy for the small size tube that you get. It’s the eye primer I swear by though, so I’ll keep spending the money and trying to make it last.
G**A
Perfect Primer for Oily, Sensitive Eyes!
This eyeshadow primer is a game-changer for my oily eyelids! It helps my eyeshadow stay in place all day without creasing or fading. The formula is smooth, lightweight, and doesn’t irritate my sensitive eyes at all. Overall, it’s the perfect base for long-lasting eyeshadow, especially if you struggle with oiliness or have delicate eyes.
L**Y
Now I know…
LOVE THIS! I have always had a problem with droopy eyelids and although this doesn’t correct that, it prevents my eyeliner being duplicated on my upper eyelids. I have always wondered how people get their eye makeup so perfect, NOW I KNOW!
B**R
Can't decide..
Does well, keeps eye shadow on for a very long time. Not my favorite and bottle is kinda empty like.. But its an okay formula
C**E
Urban decay primer is always a winner winner chicken dinner
Always my go to. Better primer for eyeshadow than any others I’ve tested!!! Always worth the money
J**L
It's not as smooth as before
This is first time I'm getting it from Amazon. But it was definitely different than the one I had before. I got mine from sephora long time ago and I still had it. But I saw the deal in Amazon and wanted to get a replacement. I'm not sure if it was formula changed or it's a bad batch. It's very clumpy when put on. I can even see the creases it created on my eyelids. This isn't what I wanted so not recommended....
C**M
Primer Perfection!
This is my new favorite eye shadow primer, that I use for eyeliner! I like a thick, gel cat eye, and because I have slightly hooded eyes, it always transferred. This has a natural nude tone, so it doesn’t have that weird white cast that some primers have. I apply it and let it dry, making sure to finger tap the creases in my eyelid so there isn’t extra (still wet) product. Once this is applied (lash line to brow bone) and dries, my eyeliner does not budge all day.
Trustpilot
1 week ago
1 week ago