Cement Clay

I’ve used this for years now. After seeing it at a local barbers I instantly liked it. The hold can vary depending on using it on damp or dry hair. If you put it on damp hair you can get a wet look style. On dry hair, then you get a strong hold but without the wet look. It’s not at all greasy, dry quick (although it’s a dry paste). And it washes out very easily with no build up

Been using this for years having been recommended it in a trendy barbers. It’s one of the few styling products that works with my thick wavy hair and as it is a quality product a little goes along way.

Great product, doesnt leave an oily feel, washes out easy in the shower, great hold and only need a finger tips worth each day so last for a long time. Have been using this specific product for years. Also buy the little tube for travel.

Smells delightful. Only criticism is it's a bit too heavy for my hair (it tends to drop after a few hours when my hair grows out a bit).

Recommended by my barber this water based hair product is really good at holding hair in place whilst still be malleable to restyle if need be. Water based so easy to wash out.

Husbands favourite hair pomade! I now subscribe which is great value for money. Smells like a dream, too.

This is a product suited to a head of hair that needs control. 9

I bought this wax expecting a more natural look and flexible hold, something I could easily play with throughout the day. However, the hold turned out to be much stronger than I expected. Once applied, the clay really locks the hair in place, and it’s difficult to restyle or run your fingers through it. It’s so strong that you definitely need to wash your hair at the end of the day to remove it properly. This may be great for someone looking for a firm, long-lasting hold, but it didn’t fully match my expectations for a more natural, flexible style.