What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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🎨 Elevate your look with color that won’t quit – be unforgettable every day!

TRUSTED SINCE 1973 - Join millions who rely on L'Oreal’s gold standard for permanent hair color innovation.
FADE RESISTANT FORMULA - Enjoy rich, salon-quality color that stays bold and beautiful for weeks.
UNISEX EASY APPLICATION - Cream formula designed for all hair types and effortless at-home transformation.
ALL IN ONE COLOR CARE SYSTEM - Includes gel dye, supreme conditioner, and shine serum for silky, radiant hair.
VIBRANT SHADES FOR EVERY MOOD - Choose from over 50 luminous, trendsetting colors to express your unique style.

L'Oreal Paris Superior Preference Dark Brown is a professional-grade permanent hair dye kit featuring a fade-resistant gel formula, supreme conditioner, and shine serum. With over 50 shades available, this cream-based, unisex product delivers long-lasting, vibrant color and silky shine, trusted worldwide since 1973.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Product Dimensions	6.1 x 9.14 x 15.75 cm; 90.72 g
Hair Type	Regular
Item Form	Cream
Target Gender	Unisex
Color Name	4 dark brown

L 'Oreal Paris Superior Preference Color Care System Dark Brown (parallel import goods)

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