Digital Marketing 1st Edition

This great book is more than a book and the way it was created is a mere proof of the digital age. The book introduced me to see the importance of the organization for digital age from many points of view. What I like the most is the emphasis put on new values of the digital age which at the same time enables connecting people and creating a new, more spiritual reality not limited by time and space. After reading the book we come to realize that the parallel digital world already exists as well as its values and rules. This world greatly broadens our reality and possibilities. The book introduces us, very thoroughly and gradually, with mindset, models, strategies, implementation and sustainabilites important in digital marketing. It is amazing to realize how huge is impact on business and all stakeholders transformation from traditional to digital integreted organization. Except having a roadmap how to adopt digital mindset, incorporate digital trends and integrate digital tactics and tools with core values, the book is perfectly structured, interesting and calls for action. After reading the book you come to realize that you really have to start working more seriously on your digital strategy, no matter what business you are into and what role you play. I recommend this book to anyone because it was written for all of us!Snjezana Slabek, Project Knowledge Manager at Podravka Inc.

From the perspective of a young professional, reading this book was a breath of fresh air. It does a fantastic job of bridging the academic world with the modern digital landscape.It is clear digital is taking the world by storm. The question becomes, what can I do to navigate it? This book provides you with real answers.Digital Marketing: Integrating Strategies and Tactics with Values gives you the strategies, resources, tools, frameworks and models—united with an interactive touch—to manage this Digital Tsunami businesses find themselves in. Broadly speaking, it leaves you with the necessary level of strategic insight to confidently align digital marketing strategies with real business goals.I would without a doubt recommend this book as a must read to anyone that wants to feel equipped to meet the challenges of digital.-Digital Native

I like it...very informative and a lot to learn.

"Finally a book that addresses the constantly changing new digital world. It prepares executives to leverage digital transformation. How clever incorporating the latest augmented reality, Zappar, to dynamically update the book via links to the digital marketing resource center. Kaufman and Horton seem to be paving the way for the future of digital publishing. I hope others follow this path. No better way to absorb more knowledge than by incorporating short videos to further enhance one’s experience. Professor Kotler has done it again mentoring one of the country’s leading digital strategist”Don MathisonCable TV Pioneer

In today's tech savvy digital world, it's really hard to find an up-to-date academic "Digital Marketing" book as everything changes as the speed of the light. As you continue reading this book you'll see how the digital technology is integrated in itself with it's scannable videos and real world examples and how this book is dynamic as how today's digital marketing world should be. I've already recommended it to my digital marketing students at İzmir University of Economics and it became a guide book of where to start "digital transformation" for me while I'm consulting companies to realize the digital transformation.

The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketing consultant, have found many useful information in this book that transformed the way I look to digital. Decision-makers in a company which is dedicated to transform in marketing should read this book.

It's okay, but not worth the money...

Very thoughtfull book !