Ultra Concentrated Liquid Laundry Detergent Soap, 64 loads (32 oz), Long Lasting Scent, 90% Less Plastic, No Harsh Chemicals, Juniper Sandalwood, Defeats Stains & Odors, HE/Standard CompatibleCarbonfree CertifiedCompact by Design (Amazon-developed Certification)

YET AGAIN ANOTHER UPDATE ::5/28/25::I have been nothing but impressed with this brand and product. This time I tried Juniper Sandalwood (normally not a fan of scent especially floral) and again it’s a nice shuttle scent after washing. If you stick your sniffer in the container you may not like it at all (I don’t) but then I wash and the clothes smell amazing. I recommend this product to family and friends. I use very little compared to the All free and clear I normally get. Price may seem steep but honestly you use less than the bigger bottles of different brands that are the same price. Try it and see. Oh also packaging was perfect no leaks no damage. It was definitely the workers on the one container I ordered. It wasn’t the company itself because it’s been great!::2/5/25:: another review but for the free & clear this time! Yes I ordered again but no scent because I did love the product and also wanted to see if it’s just me and my sensitive nose. Well… IT WAS ….. the lavender grew on me like I mentioned below but still wanted to give no scent a shot and I feel that you getA Fresh Take on Laundry – Clean Cult Ultra Concentrated Laundry Detergent free & clear is a WIN! Who knew doing laundry could actually be… fun? Okay, maybe not fun, but at least better for my family! This one is a thumbs up from me!First, a little goes a LONG way! seriously, just a small amount of this liquid gets the clothes fresh and clean. No overpowering scents, no weird residue, just pure, crisp, CLEAN and huge plus (for me) NO harsh chemicals. (While yes I LOVE the scent of some detergents and those booster beads etc, it’s just not worth the extra exposure to possibly more health consequences)Bonus points for the eco-friendly packaging! (Although due to the way the product was packaged in the box it arrived more than half empty and a mess on the inside & outside of the shipping box. But I’ve ordered twice & this wasn’t the case the first time. So it just happened to be whomever packaged the product this time around.) make sure packaging department does it the same way across the board so this way we aren’t hoping our cartons weren’t damaged in the shipping process because they didn’t pack it with enough packaging paper to prevent item from slamming around!If you’re looking for a gentle yet powerful detergent that does the job without the unnecessary extras, this one is a must-try. Say goodbye to artificial fragrances and hello to naturally fresh laundry. Definitely recommend!I included the pictures of the damaged carton and how it leaked all over the box so when I took a picture of it on the counter to show the carton, it was actually pretty much almost empty. There’s still a little bit leaking out of the bottom as you can see, there’s a little hole or cut that happened at some point, but also the bottom part had gotten so soaked that it just leaked straight out of the bottom as well so it was a hot mess. Amazon took care of it already, and I did have enough in there to do two loads of my laundry before having to throw it away because there is nothing left. so keep in mind It is possible to receive a damaged product like I said the first time around it was packaged really well no issues at all. The second time around, they only put one piece of packaging paper in there, so there was plenty of room for it to just slam around but again Amazon has always been really good at taking care of things and getting you a replacement a return or however it needs to be handled for you. They’ve always been good at doing that so I didn’t dock any points because that’s not a product issue that’s a shipping issue which is not the company’s fault when it comes to their product, but I did want to include it so this way other customers and potential buyers looking to purchase will keep in mind it could and could not happen. if it does try to keep in mind it will be taken care of for you. It’s very frustrating, but don’t be discouraged on the actual product.UPDATE FOR LAVENDER SCENTSo initially I used the product on three loads of laundry and figured that was enough to leave a fair review well, I WAS WRONG! While the smile does still bother me while measuring it out or if I smell it in the carton (again that is more of just a personal issue not so much the product) I legit have been using a measuring spoon to see how well this works for not heavily soiled clothing. Just normal everyday use from a toddler, a 3rd grader and a retail job and bedding. Oh and towels. It does a great job! And that lavender scent that bothers me so much is very faint and light and dare I say quite nice after it’s out of the dryer. It’s not overwhelming anymore. I notice this brand has an unscented versions so that might be something I will try next and let y’all know because for someone like me that truly does not like lavender scent this isn’t bad at all and I like it AFTER it’s been through the wash and dryer not before. So I changed my star rating because a little goes a long way and the smell is nice and faint after used properly.ORIGINAL:: So the product itself seemed to work fine now I didn’t try it out on heavily stained or dirty items. I washed my pillowcases and blankets so it did seem clean for me. The reason for just a three star rating is the smell. I’m already not a lavender person, I don’t dislike it, but I don’t have a strong liking of it like a lot of people do. With that being said this “wild lavender” smell is atrocious. I can’t even compare what it smells like but lavender is not it to be fair. It is very mild. It is not an overwhelming scent however it in no way reminds me of lavender, not real lavender anyways! so I don’t know if it can be that I’m sensitive to the scent of the other ingredients but due to the scent, this would be a hard pass for me in the future.

When I received my package I was very excited to smell the scent. The combination of Juniper and Sandalwood is heavenly. Whoever came up with that combo gets a #1 vote from me. I’m all about scents. I guess I best tell you the specs first. The package is just as described on the website and I like that it’s environmentally friendly. It’s the size of a quart of milk, 32 ounces.Another great quality is that for the size of the box you only use 1 Tablespoon for a regular load and 2 Tablespoons for heavily soiled clothes. So if you’re only using one tablespoon per load you will get 64 loads of laundry washed.Also, the detergent does a great job at cleaning. I was skeptical because I use a top brand name and I wasn’t sure if this would clean as well or leave a nice scent. To my amazement, when I washed my whites in water that was 109 degrees, all the dirt and soil was removed and it left that beautiful scent of the Juniper Sandalwood. Plus it’s not too strong smelling or to light. Just perfect. I also added 2 pictures of a couple of old white items I have and I didn’t use any bleach and I swear they’re whiter than before. I highly recommend purchasing this product. I hope you will be pleased. I guess the only thing that comes to mind is since it does have fragrance and you are sensitive, then I would not recommend it.

I love having a product that reduces waste and isn't loaded down with water making you use more product. The scent is pleasant, I wish it were a bit stronger. Clothes came out clean w/o using a ton of product. My only complaint is that the container is hard to pour from given the configuration of my laundry room/washer. I'm going to need to move it into another container with a cap that I can dispense into.

I've been using this concentrated laundry detergent for a while now, and overall, I'm very pleased with its performance. One of the biggest advantages is that it's highly effective despite its compact size. The scent is clean and pleasant—not too overpowering—and its cleaning power is absolutely on par with the big-name brands. Stains come out well, and clothes come out fresh and soft.One important thing to note: because it’s concentrated, accurate measuring is key. Using too much can waste product and may leave residue; too little might not clean effectively. But once you dial in the right amount, you'll find that a little goes a long way, making this a cost-effective option in the long run.I also really appreciate that it’s space-saving. The smaller bottle is easy to store and significantly lighter than traditional gallon-sized containers, which is a huge plus if you’re limited on space or don’t want to lug around heavy jugs.In short, this detergent delivers big-brand results in a smaller, smarter package. Just measure carefully, and you’ll definitely get your money’s worth.

I was a bit skeptical about this laundry detergent as only one tablespoon is needed for a load (2T for large loads). All l can say is, "WoW!" I was surprised at how clean my clothes got and how wonderful they smelled! I used my husband's bike riding jersey as a test and I'm happy to say that after washing, the jersey smelled clean and fresh; no lingering odor like other laundry products left behind. I will be purchasing this again in the future!

This product cleaned our laundry very well but the smell ended up grossing me out i the long run. It started out lively but over time I almost couldn't stand another moment of it.I would be willing to try a different sent combo but this one did not end up sitting well over time.It did a nice job of cleaning and felt it was good at being a good value for price of the amount & and purity of the product .